Goals
- André de Sterke
- 3 okt 2024
- 2 minuten om te lezen
They exist to be aimed at. 🎯
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February this year.
Instead of shivering through the coldest month of the year, I was enjoying a pleasant 18 degrees Celsius. 🔆
A clear blue sky, a gentle breeze, the beach… and a small community of vanlifers around me.

My morning routine looked a little different.
Running was off the table due to a kitesurfing injury, but the rest stayed the same.
Coffee in hand, I sat in the sun with a book.
During that time, I absorbed more knowledge about entrepreneurship than ever before in my life. 📚
Eager to find a way to contribute, I filled an entire notebook with ideas and assignments for myself:
✔ What do I have to offer?
✔ What do I want to achieve?
✔ Who is my ideal client?
✔ What already exists?
✔ …
With every chapter, I uncovered more insights.
"Excitement," but also a sense of awe for everything that still needed to be done.
It became increasingly clear to me that this was what I truly wanted to pursue.
That doesn’t mean it came easily.
There were plenty of moments where I asked myself:
❓ Do I really want this?
❓ Will this actually work?
❓ Is there even a demand for this?
❓ Am I capable?
I received a lot of enthusiastic responses from people around me, but also some tough, challenging questions.
And now, here I am. Actually doing it.
What would’ve happened if I hadn’t set this goal for myself? 🤔
➡ If I hadn’t invested in a mentor (and a significant fee to match)?
➡ If I hadn’t done the necessary homework?
➡ If I hadn’t worked to develop my skills?
➡ And if I hadn’t learned to trust myself?
Maybe it would’ve remained just an “eventually”...
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My call to everyone:
➡ Don’t let it stay an *“eventually.”* Life is simply too short for that.
"Nothing changes if nothing changes" – Donna Barnes
Do you still have an “eventually” waiting for you?
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