Hot take: ❌ Win-Lose doesn’t exist ❌
- André de Sterke
- 13 nov 2024
- 1 minuten om te lezen
Hot take:
❌ Win-Lose doesn’t exist ❌

Everyone knows about the Win-Win situation.
Whether it’s a negotiation or discussion with a client, boss, or colleagues…
Everybody knows:
Win-Win is the way to go
No-brainer, right? 🧠
Well, unfortunately not.
To “win” for yourself, you need to know what you want.
🔸 Where do you stand, what do you stand behind?
🔹 Why do you want more/less of XYZ?
🔸 What are your boundaries and desires?
That’s where it starts, but it goes beyond this post.
Now, about Win-Lose.
Suppose the other person comes out on top in a discussion or negotiation… what’s the end result?
🛑 You feel cheated,
🛑 You feel resentment or even anger towards the other person,
🛑 You feel unheard, or even disrespected…
In short, what happens to your relationship?
It deteriorates. 👎
So far, so clear. But here’s the next point:
Does the other person benefit if the relationship deteriorates? 🤔
The other person, who supposedly “won”..?
No.
➡ If it’s a client: do you think they’ll want to return to you?
➡ If it’s your employee: do you think they’ll remain loyal to your clinic?
➡ If it’s a colleague: do you think they’ll want to give 110% if you have an urgent case?
No, no, and no.
Oops.
This is what I focus on in veterinary clinics:
Restoring that dynamic.
Going back to a Win-Win situation together. ✅
Want to know how?
Let’s talk—send me a DM!
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